Environment

Masterpet is invested in protecting the environment for future generations. We prioritise the issues that matter most to the people who are impacted by our business. 

Packaging 

A signatory of Australian Packaging Covenant Organisation (APCO), we have developed a packaging sustainability strategy. Our goal is to achieve 100% recyclable packaging for Masterpet products by 2025, including total elimination of non-recyclable plastics and complex combinations of packaging materials.

We plan to achieve these objectives without compromising the safety and integrity of our finished products, which must remain fresh and healthy on the shelf for 18 – 24 months. With the opening of Pet Care Kitchen, our own pet food manufacturing site in Australia, we have greater control over the design of our packaging.

To date, we have engaged with our suppliers to gather information about the material structure, recyclable content and volume of packaging used in all products. We have also implemented waste recovery for business-to-business packaging in our distribution centres. 

 

Sustainable Procurement

Masterpet continues to support regional suppliers. We engage local farmers, growers and producers within our supply chain, focusing on direct partnerships, to purchase ingredients.

Building strong partnerships gives us greater quality control up the supply chain, ensuring the highest quality raw ingredients for our vet-formulated range of products. Through direct relationships we can guarantee ingredients, such as oats and peas, are grown to specification, whilst providing financial stability to rural businesses, who in turn support the local economy and community through employment and sustainable farming.

By sourcing ingredients locally and using regional manufacturers, we also reduce food miles and their impact on the environment. 

Featured articles

CEO Update - 2022 Year in Review preview image

02/01/2023

CEO Update - 2022 Year in Review

Hear from Julie Dillon, CEO of Animal Care and Masterpet

Melbourne Cat Lovers Show 2022 preview image

15/06/2022

Melbourne Cat Lovers Show 2022

Trouble and Trix spreads brand awareness to passionate cat owners at the Melbourne Cat Lovers Show.

Black Hawk sponsors 4 Paws Marathon preview image

30/11/2021

Black Hawk sponsors 4 Paws Marathon

For a third year, Black Hawk proudly sponsored the 4 Paws Marathon, an event promoting the benefits of 'exercise as medicine' and acknowledging dogs as an ally in being active.

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