A signatory of Australian Packaging Covenant Organisation (APCO), we have developed a packaging sustainability strategy. Our goal is to achieve 100% recyclable packaging for Masterpet products by 2025, including total elimination of non-recyclable plastics and complex combinations of packaging materials.
We plan to achieve these objectives without compromising the safety and integrity of our finished products, which must remain fresh and healthy on the shelf for 18 – 24 months. With the opening of Pet Care Kitchen, our own pet food manufacturing site in Australia, we have greater control over the design of our packaging.
To date, we have engaged with our suppliers to gather information about the material structure, recyclable content and volume of packaging used in all products. We have also implemented waste recovery for business-to-business packaging in our distribution centres.